Strategic Management Analysis Assignment Example | Topics and Well Written Essays - 4250 words

Strategic Management Analysis - Assignment ExampleThe task of hobble operators is to share proper blend of aircraft, hotel, and tourism spots to make the holiday experience of customers easy, reasonable and expedient. They provide customers a variety of choices for spending on the holidays. In the year 1950, UK had first experienced inexpensive holiday box and since then this industry has become quite vast in the international market. Many big tour operator companies compete with each other for providing inexpensive holiday packets for family customer segment. In the study, the company which has been considered is easyJet. easyJet Holidays encompasses unneurotic the easyJet, an UK-based air duct company and one of the foremost planners of accommodation in the UK lowcostbeds.com. The prime aim of easyJet Holidays is to provide commodious value for money beach holidays and city breaks to each destinations of easyJet. easyJet Holidays offers a collection of approximately 100 de stinations to select from and also provides air exits from around 13 airports of the UK with supreme choice, value as puff up as flexibility. easyJet Holidays also provides custom-made holiday tours along with availability of more than 10,000 hotels of quality in travel destinations arraying from 2 stars to 5 stars for its customers (easyJet Holidays, 2011). The package holiday is enormously popular for British tour creators. The package holiday industry provides people ranges of customised holiday packages to choose from (TUI UK Retail Limited, n.d.). 2.0 Task A 2.1 PESTEL Analysis PESTEL analysis helps to find out the external macroenvironmental cistrons that can impact on the package holiday industry as a whole. 2.1.1 Political Aspects The political condition of any country can influence the laws of business. The political factors admit the rules and laws of government and legal problems for operating a business. The political condition in the UK is relatively stable. Factor s which can elude the package holiday industry are essentially the war and taskes on aviation among others. The UK government is before long trying to impose extra duty on aviation which can impact on the package holiday industry. easyJet, which is one of the biggest airline companies of the UK, had concluded that the hike of taxes on aviation can affect millions of customers and frankincense it can affect the profit of easyJet. The easyJet had already faced enormous tax increase for family trip i.e. tax had increased by 33%. It can affect the package holiday industry and the employment factor in the UK (Pierre, 2011). 2.1.2 Economical Aspects The economic factors can determine the purchasing power of people which affect the airline and package holiday companies offers. The economic condition includes the GDP growth rate, the